Sonoma County: News and Notes

This is a bit of a special edition of my Sonoma County News article. I have several things going on and want to announce them all here. The first thing is that I am part of a Workshop on "Building an Integrated Marketing Plan" that I am sponsoring jointly with N2 Publishing and Fuze (the Fuzeviewer Team). This workshop is being held at Stout Brothers on September 24th @ 5:30PM. Expect about 1 hour of presentations followed by about an hour of networking. I have a few spots available and the event is free! If you have any interest, contact me at

I want to introduce you to my partners on this event. N2 Publishing has two neighborhood magazines in the area. They are Fountaingrove Life and Skyhawk Living. N2 works at turning neighborhoods into communities. The magazine content is generated by the residents. Blake Bascherini and Paige Pedri host events for their residents and business partners. If you want to grow your business in either market, then you should consider working with them. You get to connect with the residents by more than just advertising.

The Fuze Team operates an Augmented Reality advertising product which is a very forward looking way to present your message to your customers. Follow the LINK to learn more about it. This technology is a way of providing information to your customers in a new and unique way. Mobile technology is the wave of the future and you need to keep current with all the new trends. If you have print advertising that you want to turn into mobile advertising, then contact Fuze!

Next, I am hosting a Webinar with Roy Johnston of Johnston-Thomas Attorneys at Law on October 28th @ 9AM. Roy will be talking about "Succession Planning: Create Your Future". I will be sending out details over the next couple of weeks. Again, this is free of charge. Succession Planning is all about "Who is Next?". If you are a family business, how do you transition to the next generation. If you are a Corporate Executive, do you have a plan to replace yourself so that you can reach the next stage of your career? These are typical questions in Succession. So, create your own next step - don't wait for it to be forced on you.

Finally, I am announcing an Annual Operating Plan Workshop/Coaching Product. This is intended for businesses to create a plan for 2015. The product will be broken into 4, 60-90 minute Workshops and 2, 60 minute one on one sessions. The final output for you will be a plan for 2015 and a Dashboard to track your progress around it. The classes will be held in Santa Rosa and more information will be available over the next couple of weeks. The cost for this product is $900.

Have a great week!

Jim Sackman Focal Point Business Coaching Change Your Business - Change Your Life! Business Coaching, Sales Training, Web Marketing, Behavioral Assessments, Financial Analysis