Sonoma County: News and Notes

We are coming to the end of the year and as I said last week it is time to take stock and time to look forward. The best way to look forward is to set up controls that allow you to be a success. The first step in this is to have an Annual Operating Plan for your Business. Unlike a larger Business Plan, an Annual Plan provides very specific ideas of what will make your business work over the next 12 months. If you are interested in such a plan and don't know where to start, contact me at jsackman@focalpointcoaching.com. A properly executed plan will more than pay for itself! If you want to understand the service better, then click HERE! There is a lot of networking activity as we close in as organizations have events. I will be at Santa Rosa Connections tonight. The events are a great value and stop by and see me at my table! I would like to see everyone.

I want to give you a couple of thoughts about networking events - and at FocalPoint we call them net- WORK - ing events. For many people, they go to see folks and enjoy themselves. I go to work. I want to meet people. So let me tell you what I do. First, I have a plan for how many people that I want to meet. Believe it or not, just having a goal like that is helpful to make you move along to the next person. Second, I ask about them. I don't focus on me. If you focus on other people, you can learn about them and find out if they are a potential prospect or referral partner. Remember even if they are not a propsect, they might know 1 or 10. Be open to everyone. Finally, have a follow up plan for folks. I follow up with a LinkedIn invite, an offer to meet for coffee and a request to add them to my newsletter list.

How many times have you been to an event and met 10 people that never contacted you? I ask people regularly, "Why did you not contact me? Am I not a prospect?" Start with following up. The second thing is for those that will connect help them refer you business. Don't expect it, but you never know who they know. Just be open and honest with who is a great client.

I look forward to seeing many of you at these Holiday Events!

Jim Sackman Focal Point Business Coaching Change Your Business - Change Your Life! Business Coaching, Sales Training, Marketing Consultant, Behavioral Assessments, Business Planning