Sonoma County: News and Notes

Just a reminder that I am going to be offering a new Online Program called the Green Belt Business Mastery Course starting May 7th. The target audience for this is businesses that would like to have a Business Coach but feel unable to afford 1 on 1 coaching. This is the first in a series of courses running from Green Belt to Black Belt as well as some specialty Black Belt Classes. If you are interested or know someone who might be, feel free to contact me at for more information. You can also find HERE a document that shows the curriculum for the Green Belt! This week I want to give you a note about a couple of upcoming events. First off is the YPN Professional Development Day on 4/30 from 1 - 6. This is a great way for anyone to learn about Business. You do not have to be a YPN member to attend, but there is a registration fee. Check out the YPN website for details on this event.

The second event is the Santa Rosa Chamber Showcase. This event will be held at the Wells Fargo Center on May 7th. This is a great opportunity to meet other local businesses and learn about them. I will be there so look me up!

The thing I want to point out here is the ways that Marketing happens at these events for both the booth renters and the attendees. If you are going to go there, it is important that you use your time wisely. As a booth renter, you have the obvious part of being able to display your products and services. But you need to make sure that you have a couple of other items. First, Promotional Items as giveaways. This helps get more traffic to your booth and gives a reminder to those that visited about you. The second thing you need to have is a drawing. This giveaway (and collect Business Cards for it) gives you a chance to follow up with the person later.

As an attendee, it is important to talk to the people in the booth about their products and services. Do not try to market to them at that time. It is their opportunity to market to you. But if a company is someone you want to do business with, it is a great opportunity to do some research on their business. This can be very helpful especially if this is the first time that you met the person. You can use your meeting on a follow-up contact as an Ice Breaker.

I hope you have noticed that both paragraphs contain the word follow-up. That is the most important part of this effort. Are you going to call them? Are you going to e-mail them? Are you going to write them? Don't expect people to follow up with you. Follow up with them!

Just a reminder if you are interested in visiting a great BNI group come visit us at Legends at the Bennett Valley Golf Course on Fridays just before 7AM. The “Best Networkers In Town” would be happy to have you visit. Great way to meet around 40 Business People here in Sonoma County. If you want any other information about this let me know. We provide Breakfast and you get to meet 40+ Business Owners. Ask yourself: If I do business with just one of those people, how much revenue can I make. You can find the group HERE!

Have a great day!

Jim Sackman Focal Point Business Coaching Business Coaching, Executive Training, Sales Training, Marketing

Change Your Business - Change Your Life!