Sonoma County: News and Notes

I want to close up my thoughts about the Fires that hit the North Bay before we move into Earnings Season.  BioMarin has already reported, and others will do so starting next week.  So, there will be plenty to talk about.

What I have noticed that the sense of shock has started to ease and people are getting back to their lives, even if they have changed.  Many companies have gotten a bit conservative through the rest of the year.  I expect things to loosen up next year as people begin to rebuild their homes and the money from that begins to flow through the community at large. 

But people will get nervous this time next year.  How do I know?  I lived in Florida for 15 years and lived in South Florida during Hurricane Andrew.  That was the last Class 5 Hurricane to hit the Mainland United States.  The incident and the events before and after are still clear in my mind.  I remember the anxiety before and during the storm.  I remember the sense of isolation.  Once a major Hurricane hits, you don't want to be out in it.  I remember the meeting with the Insurance Adjustor and getting our repairs done.  I recall the drives into the rubble that was Coral Gables and Homestead to check on property belonging to relatives.  We had 250,000 homeless overnight and the system was overwhelmed.

That experience made me appreciate how well organized the response was here once it got going.  The rebuild will take time.  It will take a lot more time than you will expect.  For South Florida, it took about 5 years.  So be patient with the rebuild.  There is a lot of information out there from both the city and the county.  Take advantage of that information.

Finally, my experience with being in a large natural disaster has taught me that this too shall pass.  Yes, there was loss.  But you will come out the other side stronger and better prepared. Don't assume this will be the last time you and your community are challenged.  This is the 3rd major natural disaster in my life.  I learned from all of them.

Have a great day!

Jim Sackman
Focal Point Business Coaching
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