Sonoma County: News and Notes

This Friday (March 17th) my BNI (Best Networkers in Town) is having an Open House.  We will be having a Special Presentation by Dawn Lyons of Asentiv.  She will be teaching us all about techniques in Referral Marketing.  The group will also have a wonderful breakfast waiting for you at Legends starting at 7AM.  You might want to show up a bit earlier to meet the 75+ business people that will be there.

One of those people will be Duane Vos of Creative Window Fashions.  They have a store in Rohnert Park that you can see on the West side of 101.  Creative Window Fashions is a Hunter-Douglas dealer and have a beautiful showroom.  I wanted to learn more about this fine Business and recently talked to Duane.

Jim Sackman:  Given your 25 years in the Window Covering Business, what makes Creative Window Fashions a great company to use?
Duane Vos:  We are all about delivering excellence in Customer Experience.  This goes from our ability to help the customer choose the right products through the installation all the way to any repairs that might be needed.

JS:  What is new that is happening in your business?
DV:  Business is excellent and we are taking this opportunity to bring the same quality showroom experience to Marin County.  This summer we will be opening a new Store in San Rafael.  It will be located right next to City Carpets at 555 Francisco Blvd. East.  We expect to be able to bring that same Diamond Certified quality to a new audience.

JS:  I know Diamond Certified is a mark of quality.
DV:  Yes, it requires verified customer quality.  On top of that, we have excellent reviews on Yelp! which should help people be able to see the reasons to work with us.

JS:  Is there one thing that working with you can help raise the value of their home?
DV:  Absolutely, the easiest way to raise a home's value is by installing shutters.  This is the single best thing that they can do to raise the value of their home.

JS:  And what is new in the industry?
DV:  Right now there is a lot of activity in motorized shades.  There are a number of children that have been harmed by cords, so there is a move to eliminate them.  We now have a blind that is motorized, but you can still manually open or close it.  This will save people a lot of trouble with possibly burning out their motors.

I would like to thank Duane for his time so that I can learn more about Blinds, Shutters and Custom Shades at Creative Window Fashions.  Have a great day!

Jim Sackman
Focal Point Business Coaching
Business Coaching, Executive Training, Sales Training, Marketing

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