Sonoma County:  News and Notes

Things have been extraordinarily busy for me over the past few weeks.  However, I was able to catch up with Jennie Jinnivik of Skin Care by Jennie recently.  Jennie has an office in Penngrove, but is looking for her own office in Santa Rosa.  If you know of a good space, let her know at either or 707.793.9311.

Jim Sackman:  Jennie, you are an Esthetician.  Since many of my readers are men, can you fill us in on what that is?
Jennie Jinnivik:  Estheticians are not medical doctors; instead, they perform cosmetic skin treatments such as facials, light chemical peels, body treatments, and waxing.

Estheticians, also called skin care therapists, specialize in cosmetic treatments of the skin. If you've ever wondered what skin type you are, have trouble deciding on which skin care product to buy, you need an esthetician.  This is the skin care professional that can help teach you all you need to know about the proper care of your skin. Estheticians can help you create a daily skin care routine and suggest skin care products that are appropriate for your skin type. In short, estheticians can help you maintain a healthy skin.

JS:  Okay, well Skin is important!  I know that the Skin is the largest organ in the human body.
JJ:  That's right and because of that we need to take care of our skin and promote health.  But that is only part of my job.

JS:  What is the rest?
JJ:  A lot of what I do is help people feel better about themselves.  If you look better, you feel better.  If you feel better, you look better.

JS:  So there is a self-esteem and confidence part of what you do.
JJ:  Absolutely.  It leads to one of the most important part of what I do differently than many others in my field.  Being an Esthetician, can be an extremely intimate experience with people's bodies.  I want to ensure that everybody is comfortable and relaxed with the experience and that I have built trust with them.

JS:  Does that mean that you have a lot of long term clients?
JJ:  Yes, most of my business is long term clients.  There are many people that have not used an Esthetician before and are uncomfortable when they walk in.  I work to provide them with education on the different treatments and help them choose the products and services that are right for them.  My main goal is that everybody leaves satisfied with my work and that they are happier with their looks than when they came in.

I would like to thank Jennie for her time.  She is part of our Health and Wellness team at the Best Networkers in Town.  If you want to have breakfast with 50 Small Business Owners, come by Legends on Friday Mornings at 7 and visit our BNI chapter!

Jim Sackman
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