What Makes You Different?

 

Last week, I posted about the company Vision Statements.  As I said, this is the outcome that is expected after 3 - 5 years.  This means it is not a method to get to a state, but the actual place that you get to.  This would include items like Revenue, Customers, and any other S.M.A.R.T. ways of describing the Business.

This week I want to focus on the Mission Statement.  A Mission Statement is where you define what you do and what makes you special.  A lot of Press Releases will describe a company as "A Leading Provider of" whatever industry they are in.  That is too bland for a Mission Statement.  There is no way to do this without having a strong view of what you do and why people should buy from you.

Let me use my Mission Statement as an example, "I will deliver exemplary Business Coaching, Consulting and Training through a combination of Strategic Planning, Financial Acumen, and Operational Excellence."  I hope that defines me in a way that makes sense on who should hire me.  If you are looking for a person that focuses on emotion, I am not your guy.  I am a nuts and bolts business person.  I want to know why everybody is on the payroll and that they know what they do to deliver Bottom Line results.  I have talked to many employees who have no measures of what they should be delivering to make the business work.  The answer that they have not discussed with their supervisor or Business Owner.  This means that employees may not understand what the most important part of their job is. 

If you pick my Mission Statement apart, you will see three things that I focus on with my clients.  Strategic Planning is first because I need to ensure that a Business knows where it wants to go.  Financial Acumen is second because I want my clients to think of their business as an investment and we want to maximize their return.  Operational Excellence is third.  Once we know where we want to be and understand the Financial consequences are, we can plan for a path to make the business perform in a way that meets their needs.  There are consultants who focus on various parts of the Business.  I like to meet them so that I can refer business to these experts.

I hope this helps make sense of a Mission Statement and have a wonderful day!


Jim Sackman
Focal Point Business Coaching
Business Coaching, Leadership Training, Sales Training, Strategic Planning

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